Just WOOD at the GASTREET Festival in Sochi

Just WOOD at the GASTREET Festival in Sochi: Photo
10.06.2023
The traditional GASTREET restaurant festival has come to an end in Sochi. Every summer, a huge number of top specialists gather here. For the first time this year, hoteliers have their own playground. And we are very pleased and proud that Olga Baranova, the founder and inspirer of Just WOOD, has become one of the speakers of the educational platform for hoteliers. 

"What your guests fall for. Effective marketing" is the topic of her speech at GASTREET. The world has changed - marketing has changed, launch strategies have changed, Digital has completely changed. What new ways of promotion are we finding together with the coolest @pmgroup360 team in the person of @ann_kondratieva, who helps us with marketing and communication - Olga told about this and more.

We shared our relevant content with colleagues - how to launch a modern country hotel of a new format and how to create a deep emotional connection with the guests. After all, we believe that every guest who visits Just WOOD has a piece of the soul of each of our team, for which we thank everyone very much! Without the team, there would be no Just WOOD!

It was the first but unforgettable experience of participating in this festival. Special thanks to @GASTREET for the amazing friendly atmosphere. Previously, this level of interaction and openness between people from the industry seemed simply unrealistic.

We hope that this first participation in the GASTREET festival will be the beginning of a warm and long friendship.